Pacific: An earlier version of this story had the name of MyFitnessPal wrong. Under Armour says the acquisitions will create the largest digital health and fitness community in the world. Under Armour welcomes users of all ages, but you must be at least 13 to use most of the Services, and at least 18 to use Under Armour Shopping and MyFitnessPal. In December 2013, Under Armour acquired another fitness app company, MapMyFitness, which lets users map and share their runs, bike rides, and other workouts using just their smartphones. News of the two acquisitions came within Under Armour’s financial earnings, released today. Under Armour also announced that it will be selling its MyFitnessPal platform to private equity firm Francisco Partners for 345 million. With the MyFitnessPal and Endomondo userbases rolled up into that of Under Armour’s UA Record app, the full userbase will come to about 120 million, Under Armour says. The company has approximately 20 million registered users primarily concentrated in Europe. So MFP suggested that I use the Under Armour: Map My Fitness App - I think because they are owned by the same company. Here’s Kleiner Perkins investor John Doerr talking to MyFitnessPal cofounders Mike Lee and Albert Lee about the company’s back story:īased in Copenhagen, Denmark, Endomondo makes a free app and website that helps users track workouts, and provides audio feedback with guidance on how to reach fitness goals. The MyFitnessPal acquisition is expected to close in the first quarter of 2015. It later grew into a large social community of 80 million registered users. San Francisco-based MyFitnessPal started in 2006 as a fitness mapping website to help runners and cyclists map their routes.

Myfitnesspal and under armour